Brands have caught on to the amazing opportunities Pinterest presents for engaging with consumers. Some have expanded onto the site by pinning pictures of their upcoming releases (example: LOFT) while other brands prefer to pin photos that represent the way that they want their consumers to view them (example: Neiman Marcus) using their brand USP.
Pinterest, like Instagram, is about whetting the customer's whistle to buy or do. Whether it's by taking LOFT's approach and showcasing upcoming designs so as to increase excitement for a launch, or by surrounding consumers with images of what the brand "represents" so that said consumer will buy the product/service in an attempt to gain the same connotations associated with the brand.
Let's break Pinterest down by interests.
Are you a foodie? Why not check out Kraft, Rachael Ray Mag, America's Test Kitchen,
|Rachael Ray Mag|
|America's Test Kitchen|
Interested in magazines? Hop on over to Glamour, Harper's Bazaar, New Beauty, Details, or Womens Wear Daily.
Some stellar clothing brand pages: Topshop, Marc Jacobs, Urban Outfitters, Free People, and Todd Snyder.
How about some beauty brands? Julep, Too Faced, Tarte, and Sephora make the goings-on within this industry very fun to watch.