I became aware of 3House's existence after a good friend of mine started working part-time at the store and raved to me about the various items that she wanted. She invited me to the grand opening party, but I couldn't go, and was thereby forced to watch beautiful Instagram pour in one after another which documented the fun-having that was going down.
Finally, I was able to surprise visit said friend when I was able to leave early from my internship one afternoon. When I walked in, Aviici was streaming from the speakers and a slideshow of photos from editorials and backstage at runway shows was streaming from the flatscreen TV located on the wall behind the register. The ambiance was right on cue.
I was able to talk with one of the 3House partners, Mary McCarthy, about the background of the boutique. Mary and her business partner (and best friend) Cassi McKeachnie launched the store after successfully opening a 3House in Springfield, Mo. Cassi had the idea to found 3House after launching and managing a wildly successful high-end designer boutique in Park City, Utah, where celebrities would swarm during the Sundance Film Festival.
The placement of 3House inside of Town Center Plaza, a well-known outdoor shopping center, has no doubt been integral to the store's success. The sign outside only says '3House', which is compelling enough for anyone to want to walk up to get a closer look. And that is when you get sucked in by the chic outfits framed in the windows.
Once inside, there are rows dedicated to coats, to dresses, tables of t-shirts, and other groupings. Some are a hodgepodge of everything where the fun lies in rifling through to find the covetable item for which you are searching.
(See those cognac-colored flats on the second shelf? After trying them on, I promptly ordered a pair in black. They are Dolce Vita's Lucca, and one of the most comfortable and attractive pairs of flats that I've ever worn.)
(See that chair? The back is made to look like the nose of an airplane. In other news, it was very comfortable.)
Some of the pieces in the store that I took a liking to:
(Though it looks structured, this blazer was soft and lightweight. Another plus? That vibrant blue lining.)
(What drew me to this boucle blazer was its versatility. I kept picturing the myriad of styles that I could piece together with this as the staple. The sharp cut of the shoulders and the color spectrum keep it appropriate for a business casual look while the surprisingly breezy material and sliced midsection keep it decidedly informal and low-key.)
(Aside from its gorgeous color that initially drew me in, this Myne dress had plastic tubing inside of the upper bodice that lent it structure without a need for straps or a too-tight spandex hug of the chest. Very pretty.)